It is true that advertising may be the most costly part of many small companies. But without the right advertisement, your company will struggle. Although the grapevine is and will carry on be one of the better sources of advertising for a worm farm or any business or service, you should consider other options as well.
Air time for radio stations can be costly, as can newspaper or magazine advertisements. You might be limited in how frequently you can invest in either one. Start-up costs may be demanding in any business.
The sign for your worm farm business should be colorful, simple to read, informative, large enough to readily notice, and in the right place to be observed easily. Although a plain, small sign can still work, it is the bigger and more attractive one that will draw more interest. Consider it from the consumer viewpoint. If you experienced a small, plain, monochrome sign on one side of the street, and a big, colorful, sign on the other side of the street…….which one might be more likely to snag your interest? You want to be welcoming to the public with your advertisement.
Doctor Charles Drew Medical Blog 